Trade shows mirror the global, capitalistic society which is focussed on performance and consum. For each group of interest there is a different trade show: Arms, carpets, sex, pets, art, babies, jewellery, livestock, IT, tourism, cars, etc. The place of the perfect marketing is dominated by standardised scenery, Live-Shows, Men in Suits, and tough fight for customers. Germany is not just the worldchampion when it comes to export. Also it is worldchampion of trade shows. On 2 750 000 squaremeters in the exibition halls, the newest products are presented, the most efficient services are praised and the best know-how is exploited. In Germany, each year these performance shows provide sales up to 23 000 000 000 Euros. With a total of 10 million visitors per year and over 170 nationwide trade shows, Germany is considered as the most important trade show location worldwide.