Iowa associate head coach Jan Jensen and Iowa guard Caitlin Clark celebrate a win during a women’s basketball game between No. 3 Iowa and Maryland at a sold-out Xfinity Center in College Park, Md., on Saturday, Feb. 3, 2024. The Hawkeyes defeated the Terrapins, 93-85. The Iowa women’s basketball team broke viewership records all season, most notably during the NCAA women’s basketball tournament. The Elite Eight matchup between Iowa and LSU drew 12.3 million average viewers. The Iowa vs. UConn game in the Final Four had 14.43 million average viewers. Then, on April 7 during the NCAA championship between Iowa and South Carolina, about 19 million average viewers tuned into the game.